Atiigo Media was asked to help develop a number of multi-language brochures for various programs within the corporation including Inuit Recruitment, Trades, and Powerline Safety.
The project started with photo sessions in the field and captured several indoor and outdoor shots of everyday scenarios for the corporation in a variety of areas. We used real people to help strengthen the branding and increase engagement of the target audience as this is an Atiigo best practice.
The look and feel included developing several icons to represent fields of work that are recognizable across each brochure and into future products. T This project is also being leveraged to develop a Branding Style Guide for the Corporation.