Yasmina joined our team in 2010, holds a diploma in public relations and an MA in Intercultural and International Communications and has over 7 years communication experience directly related to government. She has sound knowledge of the political, social and cultural context of Nunavut. Since 2003, Yasmina has worked for the Government of Nunavut in various communication capacities and has a solid understanding of GN communication protocol, ministerial requirements, and has been a member of senior management teams.
She has extensive experience in writing strategic communication plans, speeches, minister statements, press kit development, text for brochures, booklets, newsletter and a number of other communication materials. In addition, she has managed multiple crisis communication files such as the listeriosis outbreak, ‘Operation Nanook’, pandemic influenza planning, and MRSA outbreaks. Throughout her career she has managed and planned media conferences, events and media relation campaigns such as Nunavut’s first electricity rate review and the grand opening of the Qikiqtani General Hospital.
Since 2007, Yasmina has been a locally based private consultant for the Government of Nunavut. She has provided extensive communication consulting services for the Department of Health and Social Services, and is now currently working on the development of a communication plan for the Nunavut Business Credit Corporation. This work includes customer stakeholder analysis, research, communication plan development and presentations to the current board of directors and acting CEO.
Before moving to Nunavut, Yasmina worked for various Toronto based NGOs in communications. She worked on contract for the Art Gallery of Toronto (AGO). Her primary role was to publicize the first Canadian showing of British video artist Darren Almond for the AGO’s Contemporary Arts In Light Series. She assisted with media relations and the grand opening of the First Nations and Euro-Canadian art come together in Meeting Ground; produced media kit and pitch letters for Tom Thomson, the man, the myth, the mystery a retrospective; and, assisted with the opening of De-Ba-Jeh-Mu-Jig, Aboriginal Theatre Group’s Audge’s Place.